Sales Pipeline Chaos

THE PROBLEM
🚨 Sales Pipeline Chaos 🚨

If your sales pipeline feels more like a black hole than a growth engine—you’re not alone.

I see this all the time with startups and SMBs: founders and sales teams working hard, but deals slipping through the cracks because the pipeline isn’t clear, consistent, or reliable.

Pipeline chaos looks like:
❓ Every rep has their own definition of a “qualified deal.”
❓ Deals go dark after “great conversations” with no next steps.
❓ Forecasts swing wildly from one week to the next.
❓ Too many opportunities at the top, not enough converting at the bottom.
❓ CRM is full of “ghost opportunities” that should have been closed months ago.
❓ Founders are blindsided because they think revenue is coming in that never closes.

AND
😟 The biggest time waster: meetings over meetings going nowhere while discussing the pipeline over and over. If you cannot solve the problem at the root, more meetings will not yield the results you want or need.

SOLUTION = When your pipeline is predictable, your growth is too.

Pipeline chaos isn’t a mystery, it’s a GTM and sales strategy design issue. At Cornerstone Sales Consulting, we install a single operating plan that aligns ICPs, positioning, channels, and coverage.

What we implement:
👍  ICP + segment prioritization (TAM/SAM/SOM)
👍  Value prop matrix mapped to pains and outcomes
👍  Channel mix and role coverage model (AE/SDR/CSM)
👍  OKRs + leading/lagging KPIs for accountability